50% of Americans think it is easier to do their taxes than to figure out how to eat healthfully. *The IFIC Foundation’s 2012 Food & Health Survey
Medical costs linked to obesity were estimated to be $147 billion in 2008. *Annual Medical Spending Attributable To Obesity by Eric A. Finkelstein & others
xxxx This project was unique as we started from ethnographic research under the guidance of Dr Brendon Clark and Dr Aditya Pawar. Our initial brief was to simply investigate a community and see where it goes... We chose to explore communities that live off the land. nume was the result.
Observations and interviews
This probe gave us an opportunity to quickly explore how people might like to engage with their food. From our conversations, we found out that people have more motives of understanding how food affects them than growing their food.
Translating nutrition into actions
Knowing that a banana contains 422 mg of potassium is not very helpful for the user. But the information that your low potassium might be the cause of the lack of energy and it can be fixed by adding some bananas to your diet sounds much better.
With our concept we were aiming to present how user's daily decisions influence his or her future health and well-being.
During the workshop each participant was assigned a persona and had a chance to explore daily life of this person and empathize with her or his needs, concerns and expectations.
As a persona participants were exploring flexible lo-fi system designed for this workshop. We tried to capture future pain points, gather feedback and understand how we can cater for different needs.
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The feedback loop