Hi there!

My name is Yuanrui Li and I'm an Interaction x Industrial Designer currently building my own design practice in Oslo, Norway, working across physical and digital experiences.

I'm always interested in observing how technology and people impact and adapt to each other, and building prototypes to explore possibilities among them.

I believe there are three factors could make great design happen: "communicating with empathy, the patience for iterations, and the courage to jump into the unknown."

More recently, I’ve been able to explore this in a sensor-tech startup called sweetzpot, supporting our own product development and clients with UI/UX development, Industrial Design, branding and packaging.

Prior to this I got Master degree at The Oslo School of Architecture and Design in Norway, interned at Philips design in Netherlands and exchanged to Umeå Institute of Design in Sweden. Before my study in Scandinavia I worked as an industrial designer and design manager in one of the best-known Chinese design consultancy in Shenzhen, and had the pleasure of working in a variety of sectors, from healthcare, home appliance, professional equipment, FMCG and consumer electronics. Including: Siemens, Wrigley, Dunhill, Spacelabs and Midea.

I’m always happy to talk about new challenges and opportunities. You can drop me a line to or on LinkedIn.